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The Concept Behind The Name
The brief was like this: Uniqueness, Performance, Growth, Development, Confidence, Femininity, Beauty, Style.
Elegant, Colorful, Flexible and with a touch of humor..
(I am Latinoamerican at the end!).
It also has to be international, easy to pronounce and remember...

  

The Designer Behind The Logo
Mario Caputo has been my partner for graphic designs since we were at the University. Once again, I am pleased to have been working in this project and proud to present his creation.

... After 3 weeks visiting libraries, bookstores, searching inspiration in dictionaries, websites,

movies, art-books and working hard with my desing team in Argentina, we found the name and gave it an identity.
Why Glow?
Glow means to shine with an intense heat: to burn without flame: to emit a steady light: to flush: to tingle with bodily warmth or with emotion: luminous appearance: a feeling of warmth: brightness of color: warmth of feeling'.
 
Geneva's Fountain
Mario lives and works in Buenos Aires, he has never been in Geneva. I was shocked when I saw this proposal and the association with
the famous Jet d'Eau in Geneva.
It is just a perfect reference!
 
  Why Dare to Glow?
As Oscar Wilde said: 'Be yourself, everyone else is already taken.' Simple as that. And so true!		   Glowing Attitude
Life is about movement, creativity and development. Each of us is unique, each of us have a dream to go for!

I strongly believe is all about attitude, thoughts and energy. I believe and practice the law of attraction: positive thinking, positive energy, inspiration and lot of action: the universe provides to those who are connected with who they truly are.
 

 

 

 

 

 

 

 

 

 

 

 

 
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